Finding a Niche

Finding a Niche

When I started my blog back in January of 2016, I had no idea the kind of creative journey I was about to embark on. The past year and a half has been one giant experiment. I thought I had settled on a direction for my blog, but I came to realize that it wasn’t exactly the direction I wanted. I’ve mostly written about beauty with a sprinkle of style and other random things throughout, but I see now that it’s not really something I enjoy writing about all the time. I don’t get the same feeling buying, reading about, or writing about makeup the way I used to. In fact, I don’t even wear makeup every day! Towards the end, my posts felt a little insincere because I just wasn’t loving what I was writing about. Of course I still have an appreciation for makeup and all things beauty related, and I don’t plan on giving it up completely. It’s just that my heart has always gravitated towards style and life posts. Time management was the only reason I didn’t pursue them further, but I’m done making up excuses.

Lots of people are lucky – they have their niche from the get go. As someone who changes her mind quite often (an unfortunate habit), it takes a lot of trial and error to figure out what I want. I knew I liked to write, I just never had a firm grasp on what I liked to write about. That’s what’s great about having a blog. It’s your space to do whatever you please. If you want to write about lip gloss one day and flying monkeys the next, then by all means go for it. No one is there to tell you otherwise. It’s your chance to learn more about yourself and your interests. It’ll be clear when your posts start to feel forced, and that’s when you need to re-evaluate.

Finding a Niche

While many blogging-advice posts will warn you to steer clear of writing about a bunch of different topics, I found that it actually helped give me focus. I had it in my mind that I wanted to write about all of these things, and instead I realized that my heart was pulling toward a particular genre all along. So no, the way I went about finding my niche was definitely not the easy way, but for me it was more about the learning experience. I needed that moment where I said, “Hey. This isn’t so fun to write about. Stop forcing content.” It was definitely very humbling!

All in all a blog is your place to string together your thoughts and ideas. It may take a little experimentation before you find what you really love to write about, and that’s okay. The ultimate goal is to make your blog your happy place. It’s better to take your time and try things out versus getting stuck in a niche you don’t feel too passionate about. Rome wasn’t built in a day, right?

Finding a Niche